Now the fastest growing premium polarised sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colours of the island to life, our fledgling company engineered the revolutionary PolarisedPlus2 lens. Incorporated into seven new sunglass styles, our classic collection was introduced. And with that, we have steadily built a cult following. We now offer over 125 styles of sunglasses, 100% of which are polarised and protect from 100% of UVA and UVB rays. See in-store for the full collection.